In today’s fast-paced and interconnected business world, stakeholder engagement has become a critical aspect of project management. Engaging stakeholders effectively can make or break a project, and having a formal Stakeholder Engagement Plan (SEP) is an essential tool for success. But, first things first — What is a SEP?? A…

In this age of digital transformation, it’s imperative that Digital Managers understand the Industry basics when it comes to creating any marketing strategy, especially that for Email Marketing. Through understanding and implementing these key principles, businesses can maximize their reach, engagement, and ultimately, their conversions when using Email Marketing. Set…

In the fast-paced and ever-evolving digital world we live in, it is crucial for businesses to stay ahead of the curve and effectively communicate with their target audience. One powerful tool that has proven its mettle time and again is Email Marketing. With its ability to reach a vast number…

Before I delve into the topic, let’s all start by knowing/learning what Digital PR is exactly — According to Mentionlytics, Digital PR which is short for Digital Public Relations is a set of marketing strategies to raise brand awareness and online presence. The ultimate goal of Digital PR is to…

Creating content from scratch is no easy feat and that’s why creatives go all the way to create compelling content that could also be re-used at a later date. When content is reused, that is often referred to as repurposing the content — Content repurposing, sometimes called content recycling, is…

To this day and age, very many people still struggle to create mind blowing presentations or presentations that wow! However, in today’s world, effective communication is very paramount. Be it at the workplace or school, presentations have become a common way of conveying information. So, to truly captivate an audience…

Creating visually appealing graphics is an essential skill in today’s digital age if a brand wants to stand out and create brand identity for itself. Whether you are designing a logo, website, or social media post, the quality of your graphics can make or break your message. Yesterday, a friend…

Having a website is a sure way to keep your customers up-to-date with information about your company and products or services however, many businesses have still failed to have their websites ranking high on Google which means that few people actually get to find their content when they search the…

Over the past years, as technology got onto a wheel of fast laps, many businesses and brands also copped and started using people(influencers) to reach their clients and also drive engagement about their services or products. FYI, an influencer could be a blogger, content creator, celebrity, social media user, thought…