Over the past few years, I have encountered a number of clients whose specific ask was to optimize their Google My Business to properly represent their business(es).
This of course would require a business to stand out on Google with a free business profile which turns people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.
Google My Business is a powerful tool that can greatly benefit businesses of all sizes. With over 5 billion searches conducted on Google every day, it is crucial for businesses to have a strong online presence. By utilizing Google My Business, you can ensure that your business stands out from the competition and reaches potential customers seamlessly.
One of the key advantages of Google My Business is its ability to improve your visibility in local search results. When someone searches for a product or service in their area, Google displays a map with local businesses. By claiming and optimizing your Google My Business listing, you increase the chances of appearing in these local search results — And all this for FREE!
Another benefit is the ability to showcase important information about your business. You can include details such as your address, phone number, website, and hours of operation. This makes it easier for potential customers to find and contact you whenever and wherever to the extent that a potential customer can even place an order directly from there.
Google My Business also allows customers to leave reviews and ratings about their experience with your business. Positive reviews not only boost your credibility but also improve your ranking in search results which also fronts you as an industry leader in your field.
To make Google My Business work for you, start by claiming and verifying your listing — this often starts by registering and managing your business here. Then, you can optimize it by providing accurate information and high-quality images of your products or services. More to it, you could encourage satisfied customers to leave positive reviews and respond promptly to any negative feedback.
In a nutshell, Google My Business is an essential tool for any business looking to succeed online. By utilizing its features effectively, you can increase visibility, attract more customers, and ultimately grow your business as well as get customer feedback in real time.
Looking for support in optimizing your own, I am available to support — Shoot me an email via firstname.lastname@example.org