Creating content from scratch is no easy feat and that’s why creatives go all the way to create compelling content that could also be re-used at a later date. When content is reused, that is often referred to as repurposing the content — Content repurposing, sometimes called content recycling, is re-using existing content and presenting it in a new format to expand its reach and lifespan.
Repurposing content for social media use is becoming increasingly popular and for good reason. Social media platforms are constantly evolving and with new features being added regularly, it can be tough to keep up with the demands for fresh content.
With the increase in social media sites lately, it can be daunting to tailor content for each platform and that’s where repurposing content comes in handy.
Repurposing content for social media use can help ensure that your content is always fresh, relevant and engaging. One way to repurpose content is to take a blog post or article and turn them into social media graphics, engaging X (Twitter) threads, or short videos.
“When it comes to social content creation, it pays to “work smarter, not harder.”
Repurposing content is also an effective way to maximize resources while still producing high-quality content that resonates with your target audience. This literally means that you don’t need to have fresh new content in your calendar year in, year out.
Some of the benefits of repurposing content include but are not limited to;
- Saves time: No more brainstorming new ideas each time you need to post on your channels.
- Keeps your brand consistent: Posting similar messages and content across social media maintains a consistent and mirrored presence which is perfect for your brand, and you’ll have a constant stream of content ready to post.
- Encourages Engagement: The more you post the more likely you are to garner decent engagement rates.
- Reaches people on different mediums: You can connect with users on a variety of channels.
Repurposing content has actually been made easier since there is a tool that can do all the heavy lifting for you — https://repurpose.io/ — here, you can quickly build your omnipresence by repurposing your content directly from TikTok, Instagram, YouTube, Facebook, Zoom, Google Drive, Dropbox, and Audio Podcast into unlimited pieces of content optimized for each platform.
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