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The Influencer That You Need

Shawn Davis Kawalya
3 min readAug 23, 2023


Over the past years, as technology got onto a wheel of fast laps, many businesses and brands also copped and started using people(influencers) to reach their clients and also drive engagement about their services or products.

FYI, an influencer could be a blogger, content creator, celebrity, social media user, thought leader or an Industry expert.

Well as it has become a trend to engage or even use influencers, it doesn’t necessarily mean that every influencer is fit for your brand or business. Many companies often vet influencers on the basis of their number of followers and nothing more — and, this is a very wrong move.

It’s very true that influencer identification is still a major challenge for any influencer marketing strategy.

In today’s digital age, building a brand or business requires more than just traditional marketing strategies. It demands an influential presence that can captivate and engage audiences on various platforms. This is where the power of influencers comes into play. Influencers have become the driving force behind successful brand campaigns, and they possess the ability to connect with consumers in ways that traditional advertising cannot.

However, it’s very imperative to choose an influencer(s) who is relevant to your brand or company.

One of the key reasons why you need an influencer to build your brand or business is their ability to reach a vast audience. With their established following and loyal fan base, influencers have built trust and credibility among their followers. By partnering with an influencer who aligns with your brand values, you gain access to a targeted audience that is already interested in what you offer.

Moreover, influencers bring authenticity to your brand. Unlike traditional advertisements that often feel insincere, influencers create content that resonates with their followers on a personal level. Their genuine recommendations and reviews can sway consumer opinions and drive sales for your business.

Also, working with influencers allows you to tap into new markets and demographics. Influencers come from diverse backgrounds and cater to specific niches, giving you the opportunity to expand your reach beyond your existing customer base.

Here are a few things you should know before hiring any influencer:

  1. Their type of content.
  2. Your Target Market — demographics.
  3. The Influencers Engagement Rate — do people actually love his/her/their content?
  4. Influencer Category — If you are a food brand you should find out if the influencer is a food blogger. Not every Influencer is a perfect fit.
  5. Are the influencer’s followers fake or real?
  6. Does the influence have your brand values? You have to be careful with who you align with your brand. You may want to avoid influencers who have openly expressed controversial opinions or don’t share your brand values.
  7. What’s the influencers engagement rate?

It’s true that incorporating influencers into your marketing strategy is essential for building a successful brand or business in today’s digital landscape. Their ability to reach large audiences, provide authentic content, and tap into new markets makes them invaluable assets for any organization looking to thrive in this competitive era.

Happy hunting!!!

I am a professional Digital Marketing, Communications and Public Relations Expert, please let me know if you need digital marketing services including SEO, Google Analytics, Digital PR or Social Media Marketing.



Shawn Davis Kawalya

'94 Poetry, Blogging, Volunteer, Critical Thinking, Free lancer, #DigitalMarketing, #ContentCreation.