Picture From Unsplash

Utilizing Video For Brand Loyalty

Shawn Davis Kawalya
2 min readAug 2


In today’s fast-paced digital age, it is imperative for businesses to keep up with the latest trends and technologies to stay relevant and competitive. One such trend is the utilization of video content for brand loyalty.

Video marketing has emerged as a powerful tool in building brand awareness and engaging with customers. According to studies, visual content is 40 times more likely to be shared on social media than any other type of content. Moreover, videos have been found to increase people’s understanding of products or services by 74%.

Here are some ways in which you can use video marketing to improve your brand loyalty:

1) Showcase Your Brand Through Storytelling — Telling an authentic story about your business can create an emotional connection between you and your audience. A well-crafted video that conveys genuine emotion evokes greater trust from consumers.

2) Engage Customers With Authentic Video Testimonials — User-generated videos provide valuable endorsements that help establish credibility for brands while allowing satisfied customers to feel heard and acknowledged.

3) Offer Exclusive Video Content To Your Loyal Fans- Giving exclusive access via email newsletters or member-only areas through your websites will give loyal fans a feeling of being ‘in-the-know’, building even stronger connections between them and their favorite brands.

By implementing these few strategies in various stages throughout consumer journeys — like Facebook Ads Brand Awareness campaigns — businesses can build long-term relationships with their customer base that results in increased sales opportunities over time.

I hope this article has provided helpful tips for improving marketing & creating higher levels of engagement using video elements within those processes.



Shawn Davis Kawalya

'94 Poetry, Blogging, Volunteer, Critical Thinking, Free lancer, #DigitalMarketing, #ContentCreation.